What is the origin of Beflamboyant? What reveals your brand concept?
Beflamboyant was born after a trip to Caribbean countries where we realized the impact that the world of fashion has in countries with fewer resources. Being one of the most polluting sectors and with the most precarious employment, we take the reins to act now and improve tomorrow under the motto #doingchange
Our concept is made up of 3 fundamental pillars, animals, the environment, and hard-working people.
What does the word “Sustainability” mean to you and how do Sustainability issues impact you as a brand?
We come from work sectors that are very opposed to the world of fashion but we are lovers of sneakers, in fact, it was our first gift as a couple after we met. However, once we were aware of the social, environmental, and animal impact that this had, we could not continue to be part of the problem.
Protection of animals, we are a 100% vegan brand and our products are registered with The Vegan Society.
Caring for the environment, we use recycled materials, we use zero-waste packaging and we plant a tree for each pair of shoes sold, finally
Workers, we ensure that the workers who manufacture Beflamboyant have fair and dignified working conditions, manufacturing in Portugal and with Spanish, Italian, and Portuguese suppliers.
BEFLAMBOYANT is, therefore, the result of our dream of creating a sustainable and responsible fashion project with the environment, as well as with people and animals, which also aims to have a positive impact in our place of origin, Galicia (Spain ).
What is your strongest commitment in terms of Sustainability in your business? What could you do better?
It is no longer a bet or a fad, sustainability is the future. We do not say that we are sustainable just by using recycled materials, we are sustainable because we combine fair working conditions, we do not use products of animal origin, we protect our forests by planting trees and we measure our impact by auditing all our products and activity, that means that we know how much water is It consumes, how many people are involved, we know that our suppliers are up to date with their obligations both at a personal and environmental level and we also have total transparency.
Therefore our main commitment as a sustainable brand is transparency and awareness of our environmental impact.
Everything can be done better, there is a lot of work ahead, not putting a point to improve would be to admit that we are perfect, and being 100% sustainable is impossible.
What are your main objectives for the next 5 years?
The main brand objectives in the next 5 years are to consolidate the brand in the vegan and sustainable footwear sector, launch a capsule collection of another type of fashion product, and of course, improve our impact on the environment even more and achieve zero waste in the production of our products.
What is THE product that at best represents and defines Beflamboyant? And why?
It is difficult to choose a product to represent us, each and every one of them represents us in some way, but if we have to choose one we choose the UX68 collection since it is the first collection that we launched on the market through crowdfunding on Kickstarter and it will always be the first collection of our project and we have a special affection for it.