Fast fashion: the monster in our closets
It has become a challenge to wear a garment more than five times. Why?
1) Garment quality is declining every year. As a result, our clothes immediately look faded, shapeless, or worn out.
2) Trends are changing so quickly that we cannot keep up. We continue to purchase just to stay up to date.
This is Fast Fashion! Mass-production of cheap, disposable clothing. Countless new collections per year make us feel constantly out of date and encourage us to keep buying more.
What can we change about it?
Find out about the available alternatives in the section "How to reduce our impact".
100 billion
garments are produced each year
52 micro-collections
per year are released by fast-fashion brands instead of the usual 2 seasons
400% more clothes
are produced now compared to 20 years ago
7 times
in average, a garment is worn before being thrown away
11 kg textile waste
is generated per person per year in the EU in average
At least 50%
of the clothes in our wardrobe are not worn